Google Analytics - A free tool to monitor your site

Google Analytics used to find search from different browsers. To measure the traffic into the site, we can use Google Analytics. Using a Google Analytic tool,we can track 100 websites. Google Analytic helps to know how many people visited your site,location of visitors,referral sources to the website.

Google Analytic Installation

For installing Google Analytic, first we need to  create a Google Analytic account. Google Analytic account is created using Google account(Email address).

Search for Google Analytic and then click sign in button on Google Analytic. Then w window appear with three steps to complete. For tracking website,select website and then fill up account name,website name,URL,Industry category and Reporting time zone.

Then there is an option for Data sharing settings. Click on the Get Tracking Id button and then get ab pop up with terms and conditions. Click on thee Agree button and then We get a Google Analytic code. 

Copy the code and then paste it on the HTML code of the page before </head>.

Google Analytics Result

In Google analytics, we can find the overview of the traffic to the website. This also helps to know how many sessions are there on your website in a given time period.  Google analytics shows all traffic from different browsers to your site.

Benefits of Google Analytics

1. Google Analytics is completely free of charge.

2.It helps to find out how visitors locate the website.

3.Google Analytics  identify which pages and links on the site visitors click the most.

4.Google Analytics helps to identify  new visitors,returning visitors, geography and referal sources.

                                                                                                                                     Athira Biju

Webmaster Tool (Google Search Console)

The Google webmaster tool is a free service provided by Google to all website admins to identify the issues associated with the site.It helps users to monitor the working of the site,crawling of the page and identify other issues.  

 Google communicate with website admins about the problem with the webpage through Webmaster tool .Webmaster is a free tool provided by Google and It helps to understand what is going  on with your site.

For using webmaster tool, we must join first. Once joined,the next step is the verification process. From the verification process google understand that you are the owner of the site.

Verification Process

Verification is the process of confirming that you are the owner of the site. Once verified we have access to its private Google Search data.

To verify ownership, Google provide 5 methods:

1. Download an HTML file and upload it on the site.

2. Add an HTML tag to the head of the home paage.

3. Google analytics.

4.Domain name provider.

5. Google tag manager

Once the verification is completed,you will be able to use the Google search console. Webmaster helps to monitor the performance of the website. Google search console provide information about search method, search traffic and crawling details of the page.

Webmaster tool provide information about how search engine see your website,information about the crawled pages,keywords leading visitors to the site,errors and broken links on the site,configuration of the site for search engine.

   

                                                                                                                            Athira Biju

                                                                                                                                       

SEO Onpage Optimization Guidelines

Ranking of a page depend on how we optimize the page. Onpage optimization plays an important role in page ranking.

Factors in onpage optimization are:

*URL

*Title

*Meta Description

*Body Part

Snippet:  Snippet is the result google shows to users with the search result. A good snippet improve click through rate because people clicks on informative result snippet. When the click through rate increases the traffic to the page become higher. Good snippet have the effect on the page ranking. Snippet include URL of the page,SEO Title and meta description.

URL

URL stands for Uniform Resource Locator.URL is the network identification for the content in world wide web. URL are used to visit webpages,images or videos. All search results will display the URL of the resource.

SEO Title

SEO title helps users and search engines to understand what your page is about. The major factor in search engine result is the title of the page. Title should describe the content of the page using limited words and the title of the page should be attractive.

We should include focusing keyword on the title. If the page doesn't have a title then google provide the h1 content as a identity. Title tags are used in search engine results, webbrowser and social networks.

Limitations of SEO Title: SEO title should be within the range of 55 to 60 characters. The pixel width should be 512 width.If the title width is more than 60 characters  then google search results cut the title by adding ellipsis and avoid important words from the title. Thi smay results in incomplete title.

Avoid all capital letter titles: The pixel width for capital letter is high. when we write title using capital letters then the pixel width will exceed and it is also difficult fr the users to understand. Long titles will reduce search engine ranking. Avoid spelling mistake and grammatical errors.SEO title should be unique and impressive

Avoid too short titles: Use three or more words for the title because clarity of title decreases with short titles.

Click through rate:The percentage of impression which result in  a click. When a page list in search page result,it will create an impression. If the CTR rate is low,then the ranking of the website will be less.

Bounce Rate: Bounce rate calculate the time spent on the page by the users. If the time spent on the page is high then bounce rate will be low. For a page,the bounce rate and traffic ranking should be low.

Meta Description

Meta description summarizes the content of the page. Meta description included in the head section of the page. It helps users to know what a page is about before clicking the page.

<Meta name = "Description" content = ""/>

It should include focusing keyword atleast one time. Meat description should be impressive and unique. If a page doesn't have meta description then google list apt sentence from the body part of the page. For a page,the character limit for meta description should be within 155 to 160 character limit.

For a blog or article post,the meta description should be within 155 character limit because the publishing date of the blog is included with blog post.The pixel width for a meta description is 1024 pixel. Meat description of the page may be the contents of the page but make sure that  the content should be unique.

Body part

The important part of a page that the users reads and interact with is body part. Focusing keyword should be included within the content. Body part include the page content with text links and images.

Header Tag h1: It high light the important areas in the page and is used only ne per page to define the main title of the page and displayed on the top of the page.

Header tag h2: The subheadings of the page are aligned using h2.

Anchor Text:The text in which the hyper link  is added.

<a href= "<amazon.com> Amazon </a>

Here Amazon is the anchor text. Anchor text  improve the chnace of crowling of the page Anchor text boost up crowling process. Each hyper link  workks as a recommendation to another page.

Anchor text Optimization: Do not add hyperlink in the focusing keyword because it will list that page.Web Browsers like google use anchor text to determine the importance of the website.

Content Optimization

Content optimization optimize the content of the page. Use simple sentence in the content of the page so that user can easily understand what your page is about.

Reading Ease Text: A test used to understand the users easiness to read the content.

Keyword Density: The percentage of  the occurrence of focusing keyword. Adding focusing  keyword on the top portion o the content will improve the ranking. Optimize a page considering user. Using bold letters on the content also helps to improve the ranking because users readability increases. Try to add focusing keyword  in front of comma or full stop,it will improve page ranking. Avoid long sentences from the pge.

Image Optimization

An image will helps users to understand the content on the page. The process of increasing the visibility of image on the published page.

<img src ="Path">

Image optimization factors are:

Alt name of the image: Alt means alternate. Alt name of thee image is an important image optimization factor. It displayed in place of the image if the image is taking time to load. Alt tag communicate with the search engine about the image and helps search engine to understand what the image is about.

<Img src = "path " alt ="name">

File name of the image:Try to use file name with keyword separated by using hyphen.

Eg: Onpage-optimization.jpg

Content of the page associated with the image:The content on the page with the image is also helps in image optimization.

For more information about SEO,Please visit History and Evolution of Search Engine Optimization

                                                                                                                                Athira Biju

History and Evolution of Search Engine Optimization

Search Engine Optimization

SEO- The process of increasing quality and quantity of traffic into our website using different techniques. Seo  techniques improve the quality of search results for the user.

There are two type of SEO techniques are there. White hat seo and Black hat seo

White Hat SEO technique: White Hat SEO technique increases your search engine ranking through ethical practice and obey search engine guidelines.

Black Hat SEO technique: Black Hat SEO technique use non ethical SEO practises for improving search ranking and it doesn't obey search engine guidelines.

Eg- Keyword stuffing

There are three main processes in SEO.

1. CRAWLING: Crawling is the process of scanning contents on the website and is performed by search engine crawler.

2. CATCHING: Catching save crawled data into different categories.

3. INDEXING: Arranging data to facilitate fast and accurate retrieval of information.

Search Engine Optimization Strategy: There are two type of search engine optimization strategy are there.

Onpage optimization and Offpage optimization

1.ONPAGE optimization- In onpage optimization we are optimizing website contents to improve ranking or in other words making changes to website to improve ranking in search engine results

2. OFFPAGE optimization -In this optimization strategy we are performing different activities to improve the ranking of website outside the website.

Eg. Social Media Marketing

 History And Evolution

Google perform updations to improve the quality of search engine results.  Googles give high importance to  trust value os users to the search results. During the starting stage ,the result of search engine depends on the content on the website.

* Content specific(Niche specific)- This means that the result of search engine are based on the content in the website. Because of the defects in the search results based on the content, google updates search engine results and then search engine results become link specific.

*Link specific- In link specific search results ,search engine provide results based on the number of links to the website. Google considered links as support to the website. Search engine given priority to the number of links pointing to the website asa factor for providing search results.

During this time, website owners misused the situation and used different links to their website to improve the ranking.Then Google introduced, Quality link specific search results.

* Quality link specific- In this search results Google considered links from a page rank website to the website as a main factor for providing search engine results. Website owners compete for the links from the page rank website. Then google introduced Passing the juice update.

* Passing the juice- Search engine consider links from other sites as votes for the web page. In passing the juice system when a site promote your website through link, their value or quality is passed from the site to your site.To avoid passing of equity from one site to another Relnofollow introduced.

rel= "nofollow"

Eg- <ahref="www.amazon.com" rel= "nofollow" > Amazon </a>

Search Engine Marketing: An internet marketing  which promote website by increasing their visibility in search engine results. In search engine marketing, Search engine results also provide related adds and there by providing a chance for business.

SEM- Mainly two type of Search engine marketing techniques are there.

1. Organic: Use organic methods to improve the ranking on search engine results and search results obey Algorithm

2. Paid- Paid  marketing connect your adds with who search for related products.

3 measures of  Search engine marketing are Cost per click, cost per impression and pay per click

Google AddWords- Googles own advertising product

In 2009 google provide suggestion for searching. during this time the search result ranking is based on website interactuion.Website interaction is calculated based on the time user spent on the website, users activities on the website. Googles another update is Pogo Sticking.

Pogo Sticking- When a user select the first result in the search engine results and return back to the search result without satisfying the first result and then chooses the second result. The second result will appear on the search page results first position. In 2010- Google updates search results based on Social Media signal. Social Media Authority Value- Social media authority value is a factor in the search engine results and is depend on the influential power of the person interacting on social media.

In  2011 google introduced - PANDA UPDATION

Panada updation is the googles updation to prevent content spamming. 5 types of content spamming are there.

1. Content Duplication-   Copying the content of a published website.

2.Low quality content- contents on the website are low quality in which it include grammatical error and spelling mistakes.

3. Thinny pages- Less amount of contents on the websiet.

4.Content spamming - Using the same content in the website multiple times.

5. Keyword Stuffing - High level usage of keywords in the content.

PANDA 4.0 updation- In Panda 4.0 update ,Google attached panda algorithm to the main algorithm as a permanent filter. Millions of pages are eliminated instantly from the search results because of Panda Algorithm.

Sand Box -- Sand box is a temporary database used to store pages with content spamming.The ranking of the pages in the sand box will not improve.

Panda Recovery- To recover a website from the panda updations , we need to change the contents on the website without content spamming.

In 2012 google performed another updation- PENGUIN Updation: Penguin updation is a googles updation against link spamming.Link is considered as recommendation from other websites to our website and is a factor for search engine results.

Penguin Updates- catches 6 type of spamming

1.  Link Spamming: 2 Types of link spamming are there.  Link Buying- The process of buying links from other website and  Link selling- Selling links to other websites.

2. Link Exchange- Exchanging links between different sites.

3. Comment Spamming- Commenting website link on reslated sites 

4. WIKI spamming.- Editing the contents on wikipedia and then pasting links of the website along with the contents.

5. Link Farming- Link exchange and link sharing programs.

6.Guest blogging- Sharing profile and link  on another site as guest.

In 2016 Google performs PENGUIN 4.0 Updation: Penguin updation is a real time updation.

Penguin Recovery: Websites can be recovered from penguin updation using Disavow tool.

Pigeon Updation: Pigeon updation is related to local seo. Local seo- : If the website target on local audience then we must perform local seo.  Local seo is performed to increase the visibility o the website to the local audience.

Steps in Local SEO

1. Mark the google place and then verify it.

2. Add valid address, phone number , location onn the website.

3. Add website to diretories.

4.Geo tag a verified location map in the conatct us part on the website.

5. Create social media profiel which pints to the interactions of local audience.

 Humming bird Updation

In 2013 google performed Humming bird updation and is related to semantic search results.In semantic search google tried to provide deep knowledge in the search results. In humming bird updation,the search results are based on the support from forum and blog post.  Main defect of hummingbird updation is If more number of people suggest a wrong answer in the forum or blog post them google provide wrong search result.

To avoid these defect, google introduced second version of humming bird updation.- Rank Brain. In Rank brain update google provides search results using artificial intelligence. Rank brain updation is uptodate and provide results according to users need.

Parked Domain update.

In parked domain update, google provide search results without parked domain. Before starting a website, website owners park a website domain and is called .Parked domain. It contain partial or related contents.

If the search results include parked domain then it will be a negative experience for the user. To avoid such results from search page results,google performed parked domain update.

EMP Updation(Exact Match Domain)

When google considered link as a factor for search engine results, website owners started creating number of websites just for the links from the sites.To avoid similar websites from search results, google performed EMP update.

Pirate Updation

In pirate updation, google removes websites that are using copy righted contents of another website.If a website uses content, video or images of another website having copy right google takes actions against the website.If the contents are used on another website then we can file DMC(Digital Millenium Copy right Act) complaint through google.

Google's updated after 2016

Moble Giddon Update

In mobile gidddon update the ranking of mobile frinedly website increases.

Mobile friendly website:

1. The conatenst should be visible without zooming.

2. Manu tags shoud be approximatly spaced

3. verical scrolling

Athira  Biju