Ranking of a page depend on how we optimize the page. Onpage optimization plays an important role in page ranking.
Factors in onpage optimization are:
*URL
*Title
*Meta Description
*Body Part
Snippet: Snippet is the result google shows to users with the search result. A good snippet improve click through rate because people clicks on informative result snippet. When the click through rate increases the traffic to the page become higher. Good snippet have the effect on the page ranking. Snippet include URL of the page,SEO Title and meta description.
URL
URL stands for Uniform Resource Locator.URL is the network identification for the content in world wide web. URL are used to visit webpages,images or videos. All search results will display the URL of the resource.
SEO Title
SEO title helps users and search engines to understand what your page is about. The major factor in search engine result is the title of the page. Title should describe the content of the page using limited words and the title of the page should be attractive.
We should include focusing keyword on the title. If the page doesn't have a title then google provide the h1 content as a identity. Title tags are used in search engine results, webbrowser and social networks.
Limitations of SEO Title: SEO title should be within the range of 55 to 60 characters. The pixel width should be 512 width.If the title width is more than 60 characters then google search results cut the title by adding ellipsis and avoid important words from the title. Thi smay results in incomplete title.
Avoid all capital letter titles: The pixel width for capital letter is high. when we write title using capital letters then the pixel width will exceed and it is also difficult fr the users to understand. Long titles will reduce search engine ranking. Avoid spelling mistake and grammatical errors.SEO title should be unique and impressive
Avoid too short titles: Use three or more words for the title because clarity of title decreases with short titles.
Click through rate:The percentage of impression which result in a click. When a page list in search page result,it will create an impression. If the CTR rate is low,then the ranking of the website will be less.
Bounce Rate: Bounce rate calculate the time spent on the page by the users. If the time spent on the page is high then bounce rate will be low. For a page,the bounce rate and traffic ranking should be low.
Meta Description
Meta description summarizes the content of the page. Meta description included in the head section of the page. It helps users to know what a page is about before clicking the page.
<Meta name = "Description" content = ""/>
It should include focusing keyword atleast one time. Meat description should be impressive and unique. If a page doesn't have meta description then google list apt sentence from the body part of the page. For a page,the character limit for meta description should be within 155 to 160 character limit.
For a blog or article post,the meta description should be within 155 character limit because the publishing date of the blog is included with blog post.The pixel width for a meta description is 1024 pixel. Meat description of the page may be the contents of the page but make sure that the content should be unique.
Body part
The important part of a page that the users reads and interact with is body part. Focusing keyword should be included within the content. Body part include the page content with text links and images.
Header Tag h1: It high light the important areas in the page and is used only ne per page to define the main title of the page and displayed on the top of the page.
Header tag h2: The subheadings of the page are aligned using h2.
Anchor Text:The text in which the hyper link is added.
<a href= "<amazon.com> Amazon </a>
Here Amazon is the anchor text. Anchor text improve the chnace of crowling of the page Anchor text boost up crowling process. Each hyper link workks as a recommendation to another page.
Anchor text Optimization: Do not add hyperlink in the focusing keyword because it will list that page.Web Browsers like google use anchor text to determine the importance of the website.
Content Optimization
Content optimization optimize the content of the page. Use simple sentence in the content of the page so that user can easily understand what your page is about.
Reading Ease Text: A test used to understand the users easiness to read the content.
Keyword Density: The percentage of the occurrence of focusing keyword. Adding focusing keyword on the top portion o the content will improve the ranking. Optimize a page considering user. Using bold letters on the content also helps to improve the ranking because users readability increases. Try to add focusing keyword in front of comma or full stop,it will improve page ranking. Avoid long sentences from the pge.
Image Optimization
An image will helps users to understand the content on the page. The process of increasing the visibility of image on the published page.
<img src ="Path">
Image optimization factors are:
Alt name of the image: Alt means alternate. Alt name of thee image is an important image optimization factor. It displayed in place of the image if the image is taking time to load. Alt tag communicate with the search engine about the image and helps search engine to understand what the image is about.
<Img src = "path " alt ="name">
File name of the image:Try to use file name with keyword separated by using hyphen.
Eg: Onpage-optimization.jpg
Content of the page associated with the image:The content on the page with the image is also helps in image optimization.
For more information about SEO,Please visit History and Evolution of Search Engine Optimization
No comments:
Post a Comment